Our Mission
- To produce mass-appeal general books that excel in content and quality and fulfil the aspirations and expectations of readers while catering to every age group and section of society.
- To keep pace with the times by producing books on newly-emerging subjects arising from the fast-changing developments taking place around the world.
- To produce in large volumes in order to scale down production costs, and thereby pass on the benefits of low cost to readers, making the books affordable for all.
Editorial Research to Develop Innovative and Unique Titles In fulfilment of its mission and vision, the company is dedicated to strong research in the development of editorial matter. A highly motivated and qualified pool of editorial staff is ceaselessly engaged in researching and developing new topics and subjects that would be really useful for readers.
State-of-the-art Pre-press Facilities Not just in editorial matters, the company has always kept pace with the times in the production techniques too. Quality upgradation in production process being an ongoing process, the company today has well-qualified and experienced personnel backed by the most modern and sophisticated range of inhouse pre-press facilities and equipment.
Media-savvy Operations & Largest Publicity Budget Jairaj Publications is the first publisher to initiate a publicity culture in the Indian Publishing world. It spends a substantial amount on publicity backed by:
- Multimedia publicity through Press, Television, Cable channels and the Internet.
- Media reviews in leading periodicals, magazines and journals.
- Round-the-year mailing of catalogues and brochures.
- Two inhouse bulletins in Hindi and English circulated widely in the trade every month.
International Vision Committed to a national ethos, the company has been actively promoting the cause of Indian authors and the Hindi language. We are among the few Indian Publishers to print World encyclopaedias in Hindi – from the Guinness Book of World Records for ten years to Science Encyclopaedias and Sports Encyclopaedia. We have brought many landmark world bestsellers to Indian readers at Indian prices.
In view of the ongoing worldwide trends we feel that the company could take a major leap forward through focussed co-publishing and distribution tie-ups with foreign publishers for long-term mutual objectives.
Board of Directors
- Mr. Jairaj Prasad, Chairman
- Dr. Rajesh Prasad, Managing Director
- Mrs. Anuradha Prasad, Director - Creations
- Ms. Akanksha Raj, Director - Production
